Place + Main Advisors helps communities develop into their best selves and support small developers to create great places. We work with both groups to create the tools, techniques, and strategies to build their future and tell their stories. 

Our focus is economic development at the neighborhood, downtown, citywide and regional levels. We engage the community and infuse their passion, needs, and dreams into strategies and implementation plans that get things done.

We provide high quality services, grounded in real-world experience, built on the best examples from around the country, and brought to you in a way everyone can understand. We help our clients plan out what should happen, step by step, to make strategies become realities.


The principals of Place + Main Advisors, LLC are a dynamic duo with a combined 40 years of experience in economic and downtown development, real estate development, promotions and marketing, public relations, nonprofit and project management experience. (Full bios HERE.)


Kirsten Borgstrom, Principal
(517) 331-3433

With more than 20 years of experience in the public relations and marketing fields, Kirsten has worked in the private, non-profit and government sectors helping her clients tell their stories. Her diverse background includes marketing and media efforts in travel and tourism, economic development, real estate development, and sports marketing. She has worked with numerous entities with great success at the local, regional, state, and national levels.


Joe Borgstrom, Principal
(517) 614-2733

Joe’s 20+ year career includes executive management, project financial structuring and evaluation, fund development, foreign direct investment recruitment, program management, public speaking and consulting. He and his teams have used state and local incentives to leverage more than $2.2 billion in private investment into communities. He’s worked with local, regional, and state governments and the private sector. 


Our experience at state and local levels, in public service and private practice, and in small and large organizations, allows us to give a viewpoint that has seen many issues through different perspectives. We have worked with large and small communities, gathering information and helping to organize efforts around economic and downtown development. For detailed descriptions of each service, click HERE.


We have the best clients. From working with small developers to downtowns and local governments to regional economic development groups to state agencies and associations, we’ve been blessed to work with a wide array of clients. We tailor our services to the needs of these clients and develop custom solutions for them. Here’s a few recent highlights:

Village of Quincy, Michigan

Village of Quincy, Michigan: Downtown Redevelopment Plan, Development RFQ, + Communications Plan
In 2019, Place + Main Advisors was retained by the Village of Quincy, MI to create a Downtown  Redevelopment Plan, a Request for Qualifications (RFQ) for a development site in downtown, as well as a Communications Plan.
The Downtown Redevelopment Plan, created by Place + Main Advisors, created a participatory process which included a public Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, as well as a “walking visioning session,” where residents were engaged in an exercise where vacant and underused buildings were re-envisioned into productive storefront. These suggestions by residents were paired with market data to provide recommendations on potential business recruitment efforts. Other recommendations included small business development efforts, creation of an arts trail, and connection of the community’s walking path to surround communities.
The property development RFQ used market data and previous renderings of the site’s potential to create a custom document the Village can use to attract a developer to build several mixed-use buildings in the downtown core.
Lastly, the Communications Plan helped define target audiences for the community, created a targeted media list for information distribution, and created a social media content calendar.

City of Eaton Rapids, Michigan: Downtown Master Plan
In 2019, Place + Main Advisors was contracted to create a Downtown Master Plan for the City of Eaton Rapids, MI. Place + Main Advisors led a participatory process engaging the public in ideas for improving the downtown.
The Downtown Master Plan included a market analysis, an evaluation of the downtown’s infrastructure, district buildings’ facades, traffic flow, and parking. As a new Michigan Main Street Select Level community, the Master Plan aligned both with the Main Street Four-Point Approach as well as with the Redevelopment Ready Communities program, both administered by the Michigan Economic Development Corporation (MEDC.)
Recommendations for the downtown included historic preservation education, facade grants, infrastructure improvements geared towards increasing pedestrian foot traffic and cycling infrastructure, as well as business retention, expansion, and recruitment.

City of Eaton Rapids, Michigan

Downtown Conway, Arkansas

Downtown Conway Partnership (Conway, Arkansas): Downtown Real Estate Redevelopment Strategy
 In 2018, Main Street Arkansas contracted with Place + Main Advisors, LLC to develop a Real Estate Redevelopment Strategy for and with the Conway Downtown Partnership for Conway, Arkansas (pop. 65,782.
Conway, Arkansas is home to three higher education institutions (including the University of Central Arkansas,) two hospitals, and several major employers including the headquarters of Home BancShares, the parent company of Centennial Bank and home to more than 500 employees.
Place + Main Advisors led the analysis of the condition of the real estate market for downtown and provided recommendations to strengthen its economic vitality in the face of more than 2 million square feet of existing and planned retail competition. Place + Main Advisors created a strategy that included identification of barriers to redevelopment, specific real estate redevelopment targets, encouraged strategic public investment to connect surrounding neighborhoods and nearby employers, and identified potential residential and/or retail niches.

For a full list of current and past clients, click HERE



Phone: (517) 614-2733

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